This category can only be viewed by members. To view this category, sign up by purchasing Sweet Success Magazine Digital Subscription.
Conducting a Wedding Cake Consultation in 45 Minutes

Conducting a Wedding Cake Consultation in 45 Minutes

By the time a client has agreed to meet for a wedding cake consultation, you can be fairly certain they want to place an order with you. Now, it is time to prepare for the cake consultation which can be done successfully in under 45 minutes if you plan accordingly. Why You Need to Conduct a Wedding Cake Consultation The cake consultation explains to the client exactly what to expect when they order a wedding cake from you. The cake consultation is not the time for them to sit down and look at endless cake pictures. They can look at pictures on their own time. The cake consultation is an interview where you meet with the client to discuss the needs of their event so you can gather enough information to prepare an accurate quote. For the client, this is when they learn about your policies and procedures, contract details. If a client comes in to meet with you, they are ready to hire you. This is a buying signal and they’re almost certainly guaranteed to book with you.   What to Discuss in a 45 Minute Wedding Cake Consultation? When meeting for a cake consultation it’s important you discuss…

Sorry! This content is available for paid subscribers only. To access this premium content, you must purchase a subscription.

How to Photograph Your Cakes Like a Pro

How to Photograph Your Cakes Like a Pro

Professional and eye-catching photography is essential when it comes to having images to use when you market and promote your cake business. Ideally, you can hire a photographer to take pictures for you, or ask the wedding photographer for a copy of the images for the event. Often, photographers will provide you with the images as long as you make sure to give them credit and leave their watermarks intact. However, hiring a photographer for every instance can get expensive, and the wedding photographer doesn’t always get back to you after the wedding. If you don’t have access to professional cake images, it makes it quite difficult to create advertisements, social media posts, blog updates, and other related marketing materials for your cake business. The next best solution is to learn how to take images yourself using a few tips and techniques from professionals. If you have a professional camera, that is great, however, you can take clear, high-quality images using just your smartphone camera. Smartphone cameras actually do produce high-quality images Before we get started, let’s dispel the myth that you need a professional, thousand dollar, DSLR camera to create high-quality images. Let us be the ones to officially…

Sorry! This content is available for paid subscribers only. To access this premium content, you must purchase a subscription.