Your Guide to Pricing Cake Pops

Cake pops, cake balls, or cake truffles,  are small, bite-sized treats that have made a name for themselves amongst brides, party planners, and guests. They are cute, trendy, colorful, and delicious bite-sized treats.

However, despite what the general population might think because of their miniature size, they are not exactly cheap. If you have ever tried to make one of these miniature treats, you know they are time-consuming to create.

When it comes to establishing business pricing for cake pops, the same strategies and techniques that you would use to price cakes, cupcakes, and cookies apply–time, materials, supplies, expenses, and labor.  

Tips for Pricing Cake Pops Correctly

In order to make them a worthwhile product to add to your menu, we have compiled the following tips in order to create your guide to pricing cake pops.

• List out your supplies. Like all of your other products, you will need to know all of the supplies that go into create an order of cake pops. This includes the cake–and all of the ingredients that go into making the cake, chocolate melts, sprinkles, flavorings, etc.
• List out remaining materials. This includes display trays, plastic bags, ribbon, packing boxes, cake pop roller, etc.
• Calculate time. From start to finish, track how long it takes you to create a cake pop order.
• Calculate labor. For labor, you are either paying someone else, or you are paying yourself.

• Included water and utilities. How long were your lights on? How much water did you use? These also need to be included in your calculation.
• Take size into consideration. How large are your cake pops? Depending on the tools you use, you might have small/medium sized cake pops, or large cake pops.
• Establish a minimum order amount. This rule applies for everything in regards to your cake business, especially if you operate under cottage food laws, or as a custom baker, and not as a high volume operation.
• When establishing minimums, it’s also a good idea to set how many flavors and designs you will allow. More than one flavor means you have to bake extra recipes and create extra designs.

After you have taken the above factors into consideration, calculate how many cake pops one batch will produce and that is how you will begin to establish your pricing for cake pops.

Let us hear from you in the comments! How do you price your cake pops? What tips and techniques for pricing cake pops do you have to share with the Sweet Success Community?