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for Cake Decorators & Bakers

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A confectioner woman cooking a cake on a table in the kitchen in a pastry shop.
Portrait of a young woman standing inside her cake shop
I want to

Grow

An African American woman wearing an apron, working in the commercial kitchen of a bakery. She is putting icing on cupcakes. She is the owner of a successful small business.
Shot of a woman taking a picture of a cake she baked
I want to

Market

Woman in a bakery decorating her cake
Portrait of a beautiful female business owner showing some of her freshly baked cupcakes and smiling
I want to

Sell

Cropped shot of a baker packing freshly baked pies into boxes
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Asian american home wife mother setting up decor for a themed party, Beautiful woman decorator stylist party event planner setting up dessert table decoration person active in preparing theme table lifestyle
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Grow My Baking Business

Candy canes tart muffin cupcake muffin jujubes carrot cake pudding lemon drops. Marshmallow dessert cookie sugar plum sweet roll lemon drops. Cotton candy jelly gummi bears cookie sweet roll cupcake.

A white high wedding cake with pink and white flowers on top and on a wooden white stand, stands on a table with a white tablecloth.
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A beautifully decorated flower cake dessert with flowers around and white background
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Beautifully decorated stacked wedding cookies on dessert table.
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vanilla cake with white drip icing decorated with fresh white roses and flowers
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woman holding a white cake topped with pink flowers and greenery
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Two decorated and garnished floral sugar cookies on a plate with ranunculus flowers
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Sales & Marketing

Candy canes tart muffin cupcake muffin jujubes carrot cake pudding lemon drops. Marshmallow dessert cookie sugar plum sweet roll lemon drops. Cotton candy jelly gummi bears cookie sweet roll cupcake.

Birthday cake. Modern style. Merengue
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Easter tasty sour cream pound cake and spring flowers
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Just getting started with your baking business? Download our getting started guide!

This checklist outlines the essentials to getting your business set up quickly.

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Sell More Cakes, Cookies, and Desserts

Candy canes tart muffin cupcake muffin jujubes carrot cake pudding lemon drops. Marshmallow dessert cookie sugar plum sweet roll lemon drops. Cotton candy jelly gummi bears cookie sweet roll cupcake.

Step by step. Frosting unicorn chocolate cupcakes with rainbow color buttercream frosting.
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Beautiful white iced wedding cake with flowers.
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White cake with white frosting and berries.
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Cake pops, overhead view
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homemade pastel colorful layered birthday cake and macaroons
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Cookies decorated for a wedding
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Wedding cake set for the ceremony.
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invoice in a teal folder with a calculator
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White wedding cake with a slice cut out laying on a table
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Successful small business owner, a baker in a commercial kitchen. The African American woman in her 30s is sitting, looking at the camera, holding paperwork. There are cupcakes and other baked goods on the counter.
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Sweet Success Academy

Class is in session! This collection of articles and resources is for those who are just getting started with building a cake or baking business, transitioning from a hobby into a small business, or if you want a refresher on your business knowledge and skills.

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Beautiful pastry chef decorating an elegant wedding cake with stunning sugar roses
Article
Cropped shot of a baker packing freshly baked pies into boxes
Article
Mature Woman With Laptop Working In Home Office Using Mobile Phone
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Two women making cakes for their bakery in a house
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young white or hispanic male wearing a blue shirt and black apron holding a tray of fresh cupcakes, standing next to platters of cookies, inside his bakery
Article
Smiling latina small business owner in a bakerySmiling latina small business owner in a bakery
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Online Course

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“Starting Your Baking Business” online course walks you through the steps to create a business with a strong foundation and puts you on the road to sweet success!

This course is your complete guide to setting up and starting your cake or baking business! Enroll in Sweet Success Academy today!

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About Sweet Success Magazine

Welcome!

We are a cake business magazine and private membership community of bakers and cake decorators who are building and growing strong businesses. Whether you are a hobbyist, or a home-based cottage food business, our publication helps you learn from industry professionals and experts and get on the path to sweet success. We invite you to grow your business with us and join us in the community!

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